The genre of this clip is of a action film, James Bond has the most narrative as he is being asked questions and giving answers to them. this happens whilst other clips of him are shown. The unique selling point of this trailers is that the Bond films are recognised globally so there is already an audience for this film. These films are world reknown so the trailer doesnt have to provide much information as to whom the main character is. The target audience for this film is very broad as the older generation would appreciate this trailer and its film due to the fact that the films were first produced a good few years ago. The audience that wouldnt appreciate this movie would be the younger generation as they wouldn't understand the heritage of the James Bond series. But the younger generation would appreciate the the action of the film, made up of the gun battles, car chases and fight scenes.
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